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Why Onboarding on 100+ Screens
is Necessary

An onboarding strategy entails a series of sequential actions designed to increase user motivation (initial motivation - IM) to reach the desired level (goal complexity - GC).

IM + (AM1 + ... AMn) >= GC
where "n" is the number of strategic onboarding actions.

In this case, each action has its own:
  • CA - complexity of action
  • AM - additional motivation.

So, the condition for achieving the onboarding goal is as follows:

IM + ((AM1 - CA) + ... (AMp - CAn)) >= GC
Complex strategies are built on the understanding that certain actions may temporarily decrease motivation but are necessary for subsequent actions that will increase motivation and compensate for the initial loss.
For example:
Noom is №73 in Health & Fitness, 113 onboarding screens!
They combine information-gathering blocks with intermediate results blocks to increase user motivation:
Remember:
If motivation drops to zero, users are likely to leave
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