Lose It - Motivating Users for Purchase

Lose It - Motivating Users for Purchase
№33 in Health & Fitness, 109 onboarding screens!
100K, 2M

What you can learn:

Exemplary Welcome screen #F1:

They promise weight loss on the App Store page -> The very 1st screen shows that the user arrives at the right place
They remind the user why they should go through all109 onboarding screens -> LOSE IT
They indicate how the weight-loss goal will be achieved: Track what to eat -> Follow calorie budget -> Reach your goal

Personalized onboarding -> 53 screens with segmentation (#F2)

Together with the segmentation, they give important information for USERS.
This compensates for the motivation spent on choosing the proposed options -> 47 screens aimed at lifting users' motivation #F5_1, #F5_2, #F5_3,#F5_4, #F5_5

Information tailored to the USER's needs:

This helps maintain motivation duringt the selection process -> 47 screens boosting motivation (#F5)

Gradual warm-up before data collection: 32 screens!

They gather essential information to calculate a calorie budget, etc. -> 20 screens (#F3)

The Push Notification request is made only after the FULL warm-up, on screen 103

Pre-Paywall Slimming Plan selection option for product trial (#F6)

Sign-up is shown at the end followed immediately by the paywall.
User segmentation occurs after the warm-up and product trial phase (#F7):

Accurately offering a 7-day trial
Allowing users to explore the product without being intrusive

This serves as a well-designed strategy example!

The full analysis you can find here

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