Foodvisor – Truly a personalized onboarding🧐? There's definitely something to learn

Foodvisor - Nutrition & Diet:
№150 in Health and Fitness, 70+ onboarding screens
👤 200K, 💰 500K - the past month's info

What can we learn from them🔥:

1. They sell personalization while also explaining the reason for past failures:

"When it comes to nutrition, finding what works for you makes all the difference."
✔️ 1.1 Address the fear – what if it doesn't work again?
✔️ 1.2 Explain what sets them apart from competitors.

2. Reinforce this point with truly personalized onboarding:

✔️ 2.1 They ask for the user's name and address them personally.

✔️ 2.2 Right after greeting, they ask for the user's goal and branch the onboarding flow accordingly. The onboarding scenario is interactive and depends on the user's choices.

✔️ 2.2 Right after greeting, they ask for the user's goal and branch the onboarding flow accordingly. The onboarding scenario is interactive and depends on the user's choices.

✔️ 2.3 They tailor the onboarding goals (other user choices in texts) – minimal generic phrases, everything is based on your choices.
"So you are here to @goal" = "So you are here to lose weight!"

✔️ 2.4 After receiving new information, they clearly state that it has been incorporated into your plan.

💡 This approach creates the impression of consulting with a qualified specialist who asks you RELEVANT (to the task, context, expectations, and previous experience) questions.

3. They use 6 out of 7 types of social proof and place them in the right spots (https://onboarding.online/social_proof)

4. An interesting progress indicator, divided into blocks with titles for each one. The color of the indicator changes for each block, and the current block expands its length to be noticeable as you progress through each page.

💡 When you have many screens, progressing to the next screen on a linear progress indicator is barely noticeable – this can demotivate users.

5. They make it so the user feels it's BENEFICIAL for them to invite friends and family, reinforced with a well-chosen image – bravo!

6. An interesting paywall block:

✔️ 6.1 Program summary block
✔️ 6.2 Money-back guarantee if not satisfied
✔️ 6.3 Paywall
✔️ 6.4 Paywall with a discount for those who initially refused

🥸Possible areas for improvement:

1. The progress indicator is visually heavy on the screen (it’s cool, but do we need to know which block it belongs to on every screen?)

💡 An alternative is to show progress before each block with a list of blocks.

2. The back buttons in the footer attract a lot of attention (maybe they did this because they didn't want to use space in the header due to the heavy progress indicator).

3. Could there be more personalization on the paywall?

✔️ 3.1 On the plan screen, the target weight numbers are hardly noticeable (the main goal?).
✔️ 3.2 On the paywall itself, sell the main goal or the user's expectations that you've already identified, rather than just "Begin your Foodvisor journey!"

The full analysis you can find here

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