YAZIO - One of the Best Onboarding Experiences, But There Is Something to Make It Even Better!

Personalized nurturing for main segments (3 main onboarding branches)

Starts onboarding with a slider featuring three types of social proof (using the priming effect, subsequent points will be perceived with greater trust)

After the user selects a goal that reflects their need, they enhance the user's motivation through the user's context, previous experience, habits, and expectations of need fulfillment

Clarifies reasons for past failures and explains why it will work with them now

After each block of questions, which also showcases (advertises) the functionality, they provide a small value (a bit of benefit) already during onboarding

The entire onboarding feels like a consultation with a good specialist who picks the optimal plan specifically for you

They use the labor illusion effect to increase the perceived value of the app's work

Excellent paywall block with 4 screens:
1. Show all the benefits of the purchase
2. Display the entire timeline (when the subscription will happen, when they will notify about it, etc.)
3. A soft paywall that clearly states the result the user wants to achieve and the date when the result will be achieved (they are selling the result!!!!), and there's space for satisfied user reviews
4. If the paywall is closed, they show another paywall with a 75% discount
It's one of the best paywall blocks I've seen!👆

When the onboarding is long, a linear progress indicator is not very suitable, as it doesn't show progress between adjacent screens well – it can seem like the onboarding will never end

The feature with commitment through fingerprint is usually used near onboarding, employing the small request effect before asking for a bigger one. ( Flo mentioned at the Gurtam meetup that this feature increased their conversion by 5% - https://www.youtube.com/watch?v=-V9Zz61o3gE)

It might be worth finding a more suitable place for the push notification request (add a separate screen after the question about the user's work schedule – there it will look appropriate), as it worsens the first impression and distracts from social proof on the first screens (priming can also have a negative effect)