7 Functions of Good Onboarding
Your app is like a little shop in the huge App Store.
1. To generate user interest, you should promise to change their life for the better. Feel free to highlight this on the storefront—on the App Store page in your case.
2. If your promise motivates a user, they will visit your shop and download the app.
However, the chances that they will be ready to make a purchase at this stage are pretty low.
1. To generate user interest, you should promise to change their life for the better. Feel free to highlight this on the storefront—on the App Store page in your case.
2. If your promise motivates a user, they will visit your shop and download the app.
However, the chances that they will be ready to make a purchase at this stage are pretty low.
Before that, they need to:
- Find what you promised
- Understand how it works
- Decide if the product suits them
In a brick-and-mortar shop, a sales assistant helps with that. In an app, onboarding performs this function.
Functions of Onboarding:
For example, the storefront promises to measure heart rate, and the very 1st screen of the app shows that the user has come to the right place.
For example,
2.1. A user is willing to receive help
2.2. A user simply browses the app, unwilling to be disturbed
2.1. A user is willing to receive help
2.2. A user simply browses the app, unwilling to be disturbed
For example, it is impossible to develop a weight-loss program without knowing a person’s age, height, and weight.
For example, create a weight-loss plan and show it to the user. This way, you will be sure that they won’t get lost, which increases the chances of a purchase.
For example, address concerns about the app’s difficulty, quality, price, and relevance to specific tasks, etc.
Take part of the functions to the onboarding stage. This way, the user can realize how it will help them.
7.1. To offer the user to make a purchase if you believe they are motivated enough. The price should be based on their motivation, etc.
7.2. To give the user time to think and twirl the product in hands. To make sure that they will remember about you when they are ready to make the purchase.
7.2. To give the user time to think and twirl the product in hands. To make sure that they will remember about you when they are ready to make the purchase.
If onboarding can perform these functions, the chances of success are much higher.
In the following publications, we will figure out how to design a strategy and onboarding tactics based on a USER’S goals.
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