Bumble: Dating & Friends App – guides the user to the necessary functionality perfectly 🤌

Bumble: Dating & Friends App – guides the user to the necessary functionality perfectly🤌
№ 7 in Lifestyle
👤1M, 💰21M

What you can learn:

The profile is fully completed during onboarding -> Immediately after onboarding, they suggest a match (value #F4)

They motivate users to leave their phone number or email by showing the benefits

They explain the benefits of granting permissions BUT...
❓ Three requests in a row – it's tiring, hard not to drop off

They use the "loss aversion" effect before starting the search for friends or a partner – motivating immediate engagement (A-ha moment)

What Looks Ambiguous:

They ask for the user's goal on the 20th screen -> hinders warming up each segment separately, users can drop off without understanding why they entered data on 19 screens

Six types of footers and three types of multi-select lists -> increase cognitive load and decrease motivation

Loading indicator works incorrectly – it seems that the app has frozen

How to fix: use a progress bar, during filling show the stages of pairing (Labor illusion effect)

The full analysis you can find here

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