Onboarding As The Ultimate Audience Research Tool
Anyone who has conducted audience research knows it's a complex, lengthy, and costly process.
However, there's a spot in every product where you can ask your users:
However, there's a spot in every product where you can ask your users:
When we design an activation funnel for a product, we start with onboarding that helps identify key audience characteristics.
However, many overlook a powerful tool—open-ended questions:
- On every screen where you offer users a choice, you can add an option "other (your choice)." If a user selects this, show a text input screen: "If you don't mind sharing—tell us your choice, and we will consider your opinion to tailor the product for you."
The "Lose It" app uses this approach.
2. You can conduct an A/B test by simply adding a screen where you ask a direct question to the user. This might temporarily lower the conversion for a small segment, but the valuable information you gain is worth it.
💡For an app that converts audio into text, we learned:
- How it's used (for studying—receiving lectures, for work—meeting texts, customer interviews, etc.).
- What additional text transformations interest users (e.g., creating summaries, splitting dialogues by speakers).
- The needed text export format.
🔥 With this information, we were able to:
- Prioritize the client's backlog.
- Increase onboarding conversion by 40%.
- Boost first-time usage conversion by 36% (since we collected all user settings during onboarding, all they had to do was upload a file).
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